Division1

With an Eye on Success Long Island Based Sports Eyewear Company Takes Off

March 2, 2012 – Farmingdale, NY – Miro Optix LLC, a Long Island based optical manufacturer of sports performance eyewear, makes its all star entrance into the market to launch a company dedicated to the eye safety and health of athletes around the world. 

Founded in 2009, Miro is a company with integrity that respects its business relationships and offers eyewear distributors and optical retail channels a safe, stylish and more readily available alternative for athletic, protective eyewear. The company’s tagline is “Focus on Life’s Vision” – and they do. 

The Miro Optix company name has a great back story. First, the word “miro” in Spanish means “I look”– and it just also happens to be the first two letters of one of the co-founder's and president’s first and last name - Michael Rothstein. He is joined by Kenneth Mittel and Richard Baum. Together the founders have over 100 years of optical industry experience in the ophthalmic lens and eyewear trades and a shared vision to create an organization that fills a niche in the eyewear market for sports goggles. 

To meet this niche, Miro launched their eyewear line with DIVISION1™. Miro’s DIVISION1 frames are manufactured with safety and style in mind. To protect athletes upon impact, the frames utilizes a patent pending technology called (M)FORCE™ that features a Hadronic™ Lock mechanism to provide added structural integrity to the frame that helps to minimize eye injuries. The eyewear meets ASTM-F803 standards for impact resistance. 

Michael Rothstein, company founder states, “Our company value proposition is two-fold. First, to our distributors and retailers, we make a commitment to provide the safest and most reliable eyewear products that meet or exceed ASTM standards for impact resistance and that are readily available to meet their inventory and client needs. Second, to the athletes that wear DIVISION1 frames, we are truly committed to their eye safety and protection.” 

Whether considering the integrity of the company, or the structural integrity and quality of the DIVISION1 frames, distributors, retailers and consumers seem to all agree that Miro stands behind its brand, supports its market channels and offers consumers the best there is in athletic performance eyewear for safety and style 

ABOUT MIRO OPTIX LLC. 

Miro Optix LLC is a Long Island based optical manufacturer of sports performance eyewear that is dedicated to the eye safety and health of athletes around the world. Founded in 2009, Miro is a company with integrity that respects its business relationships and offers eyewear distributors and optical retail channels a safe, stylish and more readily available alternative for athletic, safety, eyewear. With a patent-pending technology called (M)Force™ that meets ASTM F803 standards for impact resistance Miro provides the best protection and safety options in Rx’able and plano sports eyewear. For more information about Miro or its products visit www.mirooptix.com or contact info@mirooptix.com or call 631-393-6785.

To download a copy of the Press Release click here.

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